58 Health and Fitness Blog Post and Social Media Content Ideas

A blue yoga mat, hand weights, step, and towel.

These content ideas cover a range of topics to keep your fitness blog engaging, informative, and relevant to your audience’s interests and needs.

This post may contain affiliate links, which means we may receive a commission if you make a purchase through the links, at no extra cost to you.

If you’re an aspiring fitness influencer looking for content ideas for YouTube, TikTok, or Instagram, or trying to think of fitness blog topics to write about, check out the list below of health and fitness content ideas that you can use and make into your own.

Sometimes it can be hard to think of content creation ideas — we’ve all been there. If you haven’t done so already, create a list in your phone’s note-writing app so that no matter where you are, when an idea comes to you it can be added to your list so you don’t forget it. To get you started, I’ve made this list of workout, health, and fitness content ideas that you can use for inspiration as-is or put your own spin on them.

While my blog is not entirely focused on fitness, I aim to lead a healthy coastal lifestyle, which means health and fitness is a regular part of my daily life. I came up with these ideas from things I’ve thought about, written about, or have researched in my own healthy lifestyle journey, which is how I know that people are looking for more information on these topics. The best content answers a question someone has, helps them with a problem they’re trying to solve, or motivates them to do something they’ve been wanting to do to improve their life.

Through your blog or social media page you can connect with like-minded individuals who share your enthusiasm for fitness. Building a supportive community can provide encouragement, accountability, and camaraderie for you and your audience. Starting a fitness blog can be a fulfilling experience that allows you to combine your passion for fitness with the opportunity to inspire and connect with others.

Try these ideas to add fresh, engaging content to your fitness blog or social media account.


58 Health and Fitness Blog Post and Social Media Content Ideas

Use these fitness blog ideas to get started with posting engaging content.

Someone wearing a smart watch tracking a high intensity interval training workout.

1. Share the story of your fitness journey and why you started a fitness blog or social media account

Everyone starts somewhere, and sharing your beginnings will make you more relatable to anyone who is just starting on their own fitness journey.

2. Quick workout ideas for those short on time

Many people feel that they don’t have time to exercise, so show them that they do with your quick workout ideas.

3. Workout plans: weekly, monthly

Make it easy for your audience to know which days to work out and which days to have rest days. You can make these plans super general or create them for different fitness goals. For example, you can make a monthly workout plan for someone who wants to start running, a weekly workout plan for someone who wants to target a different muscle group each day, etc.

4. A day in the life: share how you incorporate fitness and wellness into your day

What does your typical day look like? Share a timeline of when you work out, eat, go to work, and where you fit in other wellness activities that give you a happier, healthier life.

5. Tips for building muscle and increasing strength 

A blue yoga mat, hand weights, step, and towel.

6. Basic exercise equipment everyone should have

For at-home workouts, what basic items are essential? Do you recommend a yoga/exercise mat, hand weights, a jump rope, exercise ball, or other items to have varied at-home workouts?

7. Workouts that don’t require equipment

Share your favorite bodyweight exercises for a full-body workout. This can be helpful when people are traveling and don’t have access to exercise equipment, or are just starting out and haven’t purchased any equipment yet.

8. How to fit exercise into your weekly routine

9. Lead workout challenges for your audience to participate in 

This gets your followers involved and coming back daily for updates and motivation.

10. The pros and cons of joining a gym

11. Workouts you can do outdoors

Being outdoors can have many benefits, including improving mental health. Share how you can exercise while enjoying being in nature.


Check if your desired blog website name is available:

And save $1 off your domain registration with code: STARSANDANCHOR


12. How often should you exercise?

Share the recommended amount of time to exercise per day and how many days per week. If you’re getting these recommendations from a source, remember to share your sources for credibility.

13. Workout routines that focus on different muscle groups 

14. The importance of getting enough sleep when training

15. The pros and cons of indoor exercise vs. outdoor exercise

A flat lay of exercise essentials: a jump rope, sports bra, phone, running shoes, and water bottle.

16. Reviews of exercise equipment, clothing, and gear

Share your favorite exercise items and gear, what you recommend, what you don’t think is necessary, different considerations if someone is in the market for these items, if you think something is worth it for the price, etc.

17. Should you hire a personal trainer? Things to consider.

18. What is HIIT and what are the benefits?

19. Make photo or video tutorials demonstrating various exercises 

Show your followers your workouts with step-by-step instructions so they can do them, too.

20. Talk about the positive effects of exercise on mental health 


Related: Small Business Tips: The Best Websites to Get Free Fonts for Commercial Use


21. Why you should consider joining a workout class 

Share what’s beneficial about taking a workout class. Is it helpful for people who have trouble motivating themselves to exercise? What do you like and dislike about workout classes?

22. A guide to cardio workouts 

23. Tips for exercising for weight loss

24. Discuss current fitness trends

Every couple of years it feels like a new fitness trend is all you hear about — competitive HIIT programs, at-home exercise bikes, online exercise classes, and more. Discuss the current trends — what they are, the benefits, the disadvantages, and so on.

A woman kayaking in the ocean.

25. How to switch up your workouts with other fitness activities

Can you switch out your usual cardio workout for a game of tennis, switch your arm workout for kayaking? Share ways to keep things interesting by incorporating different activities into your fitness plan.

26. The pros and cons of working out alone and with others

27. Your top 10 favorite things about fitness and exercise

You’ve undoubtedly experienced numerous benefits from prioritizing fitness and exercise, or you wouldn’t be a fitness content creator! Share what attracts you to this lifestyle and the ways in which it positively benefits you.

28. Nutrition tips for what to eat before and after your workout

29. How businesses can enable healthy lifestyles in their workplace

How can employers and companies enable their employees to live a more healthy and active lifestyle? What resources would support them to accomplish this? What benefits would a company get from having healthier and happier employees?

30. How to prepare for your first 5K

31. How to prepare for your first half marathon

32. The importance of rest days

Discuss why you need to give your muscles a chance to rest and recover, and how often you should have a rest day.

A small bowl overflowing with blueberries.

33. Healthy snack ideas

Snacks that support a healthy lifestyle and fitness goals.

34. Fitness activities for couples

35. Fun fitness activities for families with children

36. Before and after photos and success stories of people in your fitness community

Sharing success stories from within your community can be a powerful source of motivation and encouragement for others, fostering a stronger, more connected community.

37. Q&As with fitness professionals, athletes, or nutritionists

38. Tips for reducing stress

Share what you do to reduce your stress as well as other ways people can lower their stress.

39. A list of your favorite healthy habits that support a balanced lifestyle

40. Compare two similar fitness products and share what you like/dislike about each

41. Review a wellness getaway you went on

42. Your favorite fitness apps or websites

Do you have favorite apps or online fitness tools? Such as an app that tracks your runs, logs your daily calorie intake, tracks your steps, or another app that aids you in your fitness journey? Tell your followers about it.

43. Your favorite fitness podcasts

44. How to diversify your workouts for maximum benefits

45. How to avoid injuries when working out

A woman stretching her leg.

46. Stretches to do before/after your workout

What stretches do you recommend? What stretches do you always do before or after your workout? Share videos and tips.

47. The importance of self-care for overall health and wellness

48. Updates and thoughts on your personal fitness journey

This is important so people can relate to you. They will be more likely to stick around to follow your journey, which will also help to motivate their own fitness goals.

49. Tips for motivating yourself when you don’t feel like exercising

50. A guide for someone who wants to start running

51. Choosing the right sneakers for your workout and terrain

Share how to choose which shoes to wear based on the activity, i.e. indoor workouts, outdoor workouts, running on a treadmill, running on a trail, etc.

52. Yoga poses for beginners

53. What you’re feeling passionate about right now in relation to your health & fitness

54. Food journal: share everything you eat in a typical day

55. Your favorite workout music/playlists

What music do you like to listen to when you exercise? How does listening to music influence your mindset and energy level?

56. How to get through a fitness rut

57. A workout you do on a day you don’t feel like exercising

58. How exercise has personally impacted other areas of your life

How exercise has impacted your sleep, your energy levels throughout the day, your interactions with others, your stress level, and more.


How to Start a Health & Fitness Blog

A quick overview of the steps it takes to start a health & fitness blog.

A laptop on a table next to a notebook, pen, and glass of water. The screen is showing a workout video.

Decide what your focus, or niche, will be.

While you might think you can cover everything and anything health and fitness related, you’ll want to start with a tighter focus — such as at-home workouts, weight loss goals, or health & fitness for busy moms — and develop as much content as you can for that topic before expanding. This will help you grow your audience with people who are interested in that topic.

Decide who your audience is.

When you try to target everyone, you end up targeting no one. Who is your ideal audience? Are you focusing on health and fitness for women, for busy moms, for people who can’t afford a gym membership, for people who want to lose weight, or someone else?

Decide what your health & fitness blog name will be.

Choose something easy to remember and easy to spell, otherwise people might have trouble finding you. Make sure it’s not already in use by searching here.

Register your website domain name.

You’ll need to choose a domain name registrar to register your domain name, which is your website address. This is what people will type in their browser to visit your blog. I wrote an entire blog post about my favorite domain registrar and what I like about them, including sharing a discount code if you want to save on your registration.

Sign up with a web hosting provider.

In addition to having a domain name, you’ll need hosting space, which is the storage space you’ll use to store your blog posts, images, etc. You’ll use your hosting provider to link your WordPress (my recommended publishing platform) account to. There are many hosting providers to choose from, so do your research and choose one that’s a good fit for you.

Write your blog posts.

Come up with a list of topics you’d like to write about. The list of fitness blog post and social media content ideas above is a great place to start, and you can continue to brainstorm other ideas. Keep a list and create a schedule of what you will post and when. It’s important to consistently release new content, whether that’s once a week, three times a week, once a month, etc.

Promote your health & fitness blog.

Now that you have your website up and running and have posted content to it, how will people find it? Try choosing a social media platform to promote your blog on, whether with Instagram, YouTube, Facebook, Pinterest, TikTok, etc. Remember to be your authentic self so people can relate to you and your content. You don’t need to be on every social media channel in the beginning, so select one or two to focus on at first so you don’t burn out trying to keep up with posting everywhere.


If you have expertise in a particular area of fitness, such as exercising for weight loss, personal training, or nutrition, a blog or social media page such as Instagram, YouTube, Facebook, or TikTok gives you a platform to showcase your knowledge and establish yourself as an authority in your niche.

Running a fitness blog requires dedication and consistency. Whenever you’re struggling to come up with a new topic to cover, you can find inspiration from this list of ideas.

These unique fitness and workout blog ideas cover a wide range of exercise topics, from beginner-friendly guides to current trends, catering to various interests and fitness levels. By focusing on what you’re passionate about, you can find your ideal audience.


Save These Content Ideas for a Fitness Blog for Later

Pin this graphic on Pinterest, or bookmark this page, so you can continue to refer back to these fitness blog content ideas. And don’t forget to follow Stars & Anchor on Pinterest for coastal lifestyle and beach inspiration.

A graphic with an image of a blue yoga mat, hand weights, step, and towel; text on the graphic says, "Fitness blog post and social media content ideas: 58 ideas that you can use to connect with your audience."

Fitness Blog Post & Social Media Content Ideas


Which fitness blog ideas are you excited to write about? Do you already have a fitness blog or are you thinking about starting a fitness blog? Share your thoughts in the comments.

Leave a comment

Prev Post

A preschooler reading a book on a couch.

Beach Books for Toddlers and Preschoolers That Are Both Cute and Engaging